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Top10 digital marketing tips for small businesses | Google My Business Listing | Local Markets and Digital Marketing

10 digital marketing tips for small businesses

Digital marketing is an integral part of a successful business, and many companies started by developing eye-catching and appealing strategies when they were starting. But digital marketing is so much more. From helping you attract new customers to increasing your sales, the right digital marketing strategy can take your business growth to new heights.




“Many business owners fool themselves into thinking that if their product is excellent, the market will buy. While if you build it, they will come” makes a great movie plot, it’s a terrible business strategy. It’s an expensive strategy and comes with a high rate of failure. History is littered with technically superior products that commercially failed. A few examples include Betamax, The Newton and LaserDisc, to name just a few. Good, even great, products are simply not enough. Marketing must be one of your major activities if you’re to have business success.”

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Our 10 digital marketing tips for small businesses include:-

1. Google My Business Listing is a boon
2. Local Markets and Digital Marketing
3. Email Marketing is a good option
4. Targeting the right audience
5. Increases revenue
6. Improve your local SEO
7. Partner with local influencers
8. High Conversion Rate
9. Invest in local marketing
10. Don’t forget about customer service—respond to online feedback quickly.

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1. Google My Business Listing is a boon

Google is the boss of the internet, so definitely when we talk about dealing with business online, giving listed details of your business on Google, i.e., creating a Google My Business Listing aids your business growth. It includes basic information like contact, address, availability hours, etc. It makes people familiar with your business and gives an overview at a glance. 



Once you have created the listing, you can edit it also in case you need to by claiming your listing. You must keep your listing updated and make sure any changes made to your business reflect on the listing instantly. Furthermore, you can optimize your Google My Business Listing according to various digital marketing courses.

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2. Local Markets and Digital Marketing


Investing in local markets will give you generous future returns. Catering to the needs of local audiences with available online tools like Google listing is one of the best digital marketing deals of 2021. Acquiring good feedback and reviews from your customers can never be less useful for any growing business. Targeting the local audience is, anyhow, the first step for any newly started business. Not to mention, all the local businessmen who have been able to make adequate use of digital marketing have witnessed the benefits in 2020-21. Growing digitalization has put digital marketing in an essential position.

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3. Email Marketing is a good option


Some might think of email marketing as an outdated option for your business promotion. But, believe me, it is one of the most affordable and popular means of lead generation. It helps your business to connect with clients and increase your brand awareness. Email marketing still holds an essential place in digital marketing. According to the latest facts, more than half of small businesses are using e-mail marketing as one of the digital marketing weapons. Email marketing helps to create direct contact with your customers. Moreover, e-mails provide more room for customization and personalization, which helps to connect with the audience on a deeper level. Looking at the cloud of uncertainty hovering over the budding businessmen, especially in recent times, email marketing makes a reliable and stable strategy.


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4. Targeting the right audience


One of the reasons why digital marketing is winning over traditional marketing is that it helps to target a specific segment. The interactions done with target audience are result-oriented. They help to achieve predetermined goals. With e-mail marketing, one can directly target a specific person. Therefore, digital marketing is considered the highest personalized form of marketing.

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5. Increases revenue


A successful digital marketing strategy gives more conversions. The revenue also increases as a result of higher conversion rates. Companies that use social media generate 78% more business compared to companies that do not use social media marketing. The response from email marketing is also high. A combination of content marketing with other marketing strategies together brings a high response and resultantly impacts the revenue.

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6. Improve your local SEO


Local SEO is the practice of optimising a website in order to increase traffic, leads and brand awareness from local search. In a nutshell, when potential customers turn to Google to look for a local business, you want to be right in front of those searches.

From on-page and technical SEO to link building and reviews, take a look at our local SEO checklist for the top things that you should take into account when it comes to optimising a website to target local areas.

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7. Partner with local influencers


Influencer marketing isn’t just for big business. Nor is it just for the fashion industry. Working with influencers and having them recommend your products or services to their following can be extremely effective for small businesses too. For example, a restaurant could reach out to local food bloggers to raise awareness or a gym could work with local fitness influencers in return for publicity.

From giveaways and brand ambassadors to discounts and collaborations, influencer marketing campaigns can take many different forms so it’s key to start with an end goal in mind. What are your marketing goals and what are you trying to achieve? Having clear goals will enable you to reach out to the right people and craft an effective campaign.


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8. High Conversion Rate 


The conversion rate means the percentage of visitors to your website who take the desired action. And using digital marketing for your small business will increase your conversion rate. Through Conversion Rate Optimization, your small-scale business will reach out to a higher number of visitors completing your desired goal out of the total number of visitors. 

A pay-per-click strategy, for example, will help you to achieve such objectives. It’s a method of charging a fee for each click your ad receives. Hence, you can expand your small business through this process, and increase the number of customers, by increasing your conversion rate. 


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9. Invest in local marketing


Jumping off our last tip, if your business operates in a local market, you’ll want to take advantage of the digital marketing strategies that specifically appeal and relate to that audience.


In addition to creating a Google My Business listing, you can also claim and edit your business listing on other local search directories, like Yelp or Bing places for business. Similarly, you can consider other local marketing strategies, such as:


  • Creating Google or social media ads targeting your geographic area.
  • Implementing a direct mail campaign in your local area.
  • Hosting or participating in a community event.

Although some of these strategies fall a little outside the realm of digital marketing, you can easily tie them in by including your business’s website and social media handles on any materials or information you give out around your local community.



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10. Don’t forget about customer service—respond to online feedback quickly.



When you’re operating in the digital world, it can be easy to feel disconnected from others and forget the customer service practices that you would adhere to if you were interacting with consumers in-person. Customer service, however, is a crucial part of digital marketing—and can be a determining factor in attracting (and perhaps more importantly) retaining customers.

So, if you’re looking to implement excellent customer service through your digital platforms, you might start by creating a contact page on your website where customers can find out how to contact you. Then, you’ll want to be sure to respond thoroughly and promptly to any requests, questions, or comments you receive from customers.

Additionally, you might decide to invest in a chatbot service, which can be a particularly useful customer service tool for ecommerce businesses, as well as larger established businesses.

Moreover, once you’ve determined how you’re going to implement customer service digitally, then you can include these offerings as part of your value proposition. When you market your company online, you can provide information about your customer service—making your business more approachable and desirable for potential customers.

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