10 digital marketing tips for small businesses
Digital marketing is an integral part of a successful business, and many companies started by developing eye-catching and appealing strategies when they were starting. But digital marketing is so much more. From helping you attract new customers to increasing your sales, the right digital marketing strategy can take your business growth to new heights.
“Many business owners fool themselves into thinking that if their product is excellent, the market will buy. While if you build it, they will come” makes a great movie plot, it’s a terrible business strategy. It’s an expensive strategy and comes with a high rate of failure. History is littered with technically superior products that commercially failed. A few examples include Betamax, The Newton and LaserDisc, to name just a few. Good, even great, products are simply not enough. Marketing must be one of your major activities if you’re to have business success.”
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Our 10 digital marketing tips for small businesses include:-
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1. Google My Business Listing is a boon
Google is the boss of the internet, so definitely when we talk about dealing with business online, giving listed details of your business on Google, i.e., creating a Google My Business Listing aids your business growth. It includes basic information like contact, address, availability hours, etc. It makes people familiar with your business and gives an overview at a glance.
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2. Local Markets and Digital Marketing
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3. Email Marketing is a good option
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4. Targeting the right audience
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5. Increases revenue
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6. Improve your local SEO
From on-page and technical SEO to link building and reviews, take a look at our local SEO checklist for the top things that you should take into account when it comes to optimising a website to target local areas.
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7. Partner with local influencers
From giveaways and brand ambassadors to discounts and collaborations, influencer marketing campaigns can take many different forms so it’s key to start with an end goal in mind. What are your marketing goals and what are you trying to achieve? Having clear goals will enable you to reach out to the right people and craft an effective campaign.
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8. High Conversion Rate
A pay-per-click strategy, for example, will help you to achieve such objectives. It’s a method of charging a fee for each click your ad receives. Hence, you can expand your small business through this process, and increase the number of customers, by increasing your conversion rate.
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9. Invest in local marketing
In addition to creating a Google My Business listing, you can also claim and edit your business listing on other local search directories, like Yelp or Bing places for business. Similarly, you can consider other local marketing strategies, such as:
- Creating Google or social media ads targeting your geographic area.
- Implementing a direct mail campaign in your local area.
- Hosting or participating in a community event.
Although some of these strategies fall a little outside the realm of digital marketing, you can easily tie them in by including your business’s website and social media handles on any materials or information you give out around your local community.
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10. Don’t forget about customer service—respond to online feedback quickly.
When you’re operating in the digital world, it can be easy to feel disconnected from others and forget the customer service practices that you would adhere to if you were interacting with consumers in-person. Customer service, however, is a crucial part of digital marketing—and can be a determining factor in attracting (and perhaps more importantly) retaining customers.
So, if you’re looking to implement excellent customer service through your digital platforms, you might start by creating a contact page on your website where customers can find out how to contact you. Then, you’ll want to be sure to respond thoroughly and promptly to any requests, questions, or comments you receive from customers.
Additionally, you might decide to invest in a chatbot service, which can be a particularly useful customer service tool for ecommerce businesses, as well as larger established businesses.
Moreover, once you’ve determined how you’re going to implement customer service digitally, then you can include these offerings as part of your value proposition. When you market your company online, you can provide information about your customer service—making your business more approachable and desirable for potential customers.
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