Why Engineers should Learn Digital Marketing? | इंजीनियरों को डिजिटल मार्केटिंग क्यों सीखनी चाहिए?

Why Engineers should Learn Digital Marketing? 

In India, Engineering as a career has attracted large numbers of students. Last year, nearly 12 lac students appeared for the Joint Entrance Exams (JEE). Considering a digital transformation during the past decade, this demand for engineering has reduced.

A large number of engineers are choosing digital marketing as their career because it has begun to dominate the traditional IT domain. Another important reason why many engineers shift from engineering to digital marketing is high financial yields.

While the average cost of an engineering seat is nearly 10 to 12 lacs, the annual salary package for engineering graduates starts from 3 to 4 lacs per annum.

Engineering is not in high demand

Since ages, engineering has been a popular career option. Due to this, the supply of engineering graduates generally exceeds demand. Although there are many job opportunities in engineering, 60% of engineering students either do not have a job or are currently working in positions that do not match their qualifications. Digital marketing for engineers offers lucrative career opportunities.

5 Reasons to Study Digital Marketing

1.  Add an Additional Skill to your Profile

Digital Marketing can also be an add-on skill to your career. It is not about selling products and services but much more than that. You can also pursue a Digital Marketing course while studying for your graduation also.

2. You Can Get a Good Salary

Digital Marketing can open up many opportunities to you and you will never regret learning Digital Marketing. The average digital marketing sa lary ranges from ₹3,00,000 to ₹12,00,00   0 per annum in India. As per your experience, your salary increases and it will be one of the 

 you can ever choose.

3.  Digital Marketing jobs has the same nature as an engineer

If you love creative problem solving and like to play with data then this job is right for you. Digital Marketer role and responsibility is to develop strong, innovative and unique digital marketing strategies using PPC, SEO, SEM and other techniques to gain traffic on your company website and increase awareness of the company’s products or services.

4.  Innovation & Creativity

Engineers have logical thinking process. They like to research, experiment, create and innovate new things. Digital Marketing is a perfect platform for engineers here they can widen their radius of innovation and creativity. Being creative is the prior component of a Digital Marketer. Creativity inspires the person to work as a team. By this it encourages the collaboration hence being the most important benefit of offering a much better workplace where creativity will evolve.

5. Begin your Entrepreneurial Journey

If you are an aspiring entrepreneur, you can easily start your entrepreneurial journey. Marketing is the heart of any business and as digital marketing is already dominating the marketing landscape, having experience in that can add to your benefit.

Rather than outsourcing to an agency for digital marketing assistance, you can now use your practical experience to globalize your brand and get a competitive advantage over others in the same field.

If you like this article, let us know! in the comment about your thoughts and ask a question related to the Digital Marketing course

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