What is email marketing? | Why is email marketing important? | What are the type of marketing Email?

 

What is email marketing?

Email marketing is the use of email to promote products or services Although developing conversations with potential customers or clients. It is necessarily direct mail done electronically rather than through the postal service.

Learn about the perks of email marketing, methods do it right, and how it compares to some other forms of marketing.

Email marketing is mailing commercial emails to a list of contacts who have given their explicit acceptance to receive email conversations from you.

You can use email marketing to advise your contacts, drive sales, and form an association around your brand, like with a newsletter.

Modern email marketing has carried away from one-size-fits-all mass mailings and rather focuses on approval, segmentation, and apotheosis. This may melody time-exhausting, but marketing automation does the heavy piracy for you. 

Afar from being the dominant source of marketing conversation, here are some other benefits of email marketing:

1. It displays a high ROI (return of investment): Email marketing returns $44 for every $1 spent.

2. It’s an operating channel to achieve new customers: Email marketing is 40 times more adequate for capturing new customers than Facebook or Twitter.

3. It’s easily combined with other conversation channels: Use your opportunity to augment your audience, correspondent emails with your profiles on social media platforms, SMS, or web push notifications.

4. It helps your SEO: Build content cost-sharing, send it to your subscribers, get backlinked, and drive traffic to your website.

Email marketing is antique because it doesn’t cost much, yet it is very adequate. Here are some of the benefits of email marketing.

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Email marketing is low cost

Email marketing is costless other than the cost of software as you own your contact list. This means it is effortless to get an admirable return on your investment.

Email marketing is effective

Email marketing points people who have already conveyed an interest in your business or product, which means they desire less subsistence than those with no knowledge of your company

Email marketing is flexible

Email marketing is an elastic tool you can use all over the sales funnel. chances in the early moment of the buying process will gain from helpful clues about their complication. When they start to combine with your emails, you can attract the content to your product. As the prospect gets closer to a purchasing choice, you can send them offers or discounts to prompt them to buy.

Advantages of Email Marketing:

Powerful Customer Relationship: Having a great customer relationship lets the business bloom. Effective communication results in better sales, which boosts revenue.

Brand Advocacy: People tend to recommend the product to their relatives when they are satisfied with it. Better than regular marketing efforts, email marketing creates brand advocacy

New Revenue Streams: Through the best emailer designs, a new passive revenue stream is produced. It happens when the user promotes other products and services through affiliate commissions.

Cost-Effective Campaign: The usage of unique emailer designs ensures that the marketing campaign consumes a negligible penny. The expense is only reserved for the marketer's salary, and the rest is cost-efficient.

Automated Marketing: The automated email mailing permits the entrepreneur to focus on other important ventures of the business. This effective and timely communication makes the customers permanent.

SEO Rankings and Traffic: Make a conscious attempt to send your product listings and blogs to your email list who are your biggest fans. This will boost the search engine rankings and website traffic.

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Why is email marketing important?

Even in the age of social media emailing has still not lost its charm. Even now email marketing is the most effective way to reach new prospects and boost sales conversions.

Email marketing is a great way to use email communication to reach potential leads as well as improve relations with existing clients.

Email marketing is one of the most important ways to connect with customers and keep them informed about your business. Not only can email marketing help you build relationships with your customers, but it can also help you create leads and convert those leads into customers.

By using email marketing, you can communicate with your customers in a variety of ways. You can send them regular email updates about your business, offer exclusive deals, and even send out surveys to gather customer feedback.

Email marketing can be a great way to connect with your customers and keep them updated on your latest news and offers. By using email marketing, you can build trust and loyalty with your customers, which can lead to increased sales.

Email marketing is an important tool for businesses of all sizes. By using email marketing, you can connect with your customers and keep them informed about your latest news and offers. Email marketing is an efficient way to communicate with your customers and can help you build relationships that will result in increased sales.

Reasons Email Marketing is important even now:

Universal usage:

Everyone has an email Id and so using this medium to reach customers is a perfect way to reach maximum leads.

When you are trying to your reach your customers on other marketing channels like Facebook or Instagram they might not have an account there but everyone has an email account.

Personalized approach:

Personalization is the new way to reach clients and it is incorporated in the best way possible in the email. Email segmenting and the use of powerful autoresponders like MailEngine has made it quite easy to personalize emails and improve targeted sales pitches.

Cost-effectiveness:

This is an obvious reason why email marketing is still an important aspect of marketing outreach. it is still one of the most cost-effective methods of marketing and you can cover a wide range of targets easily.

Even if your emailing campaign does not show the desired results you can easily rectify those mistakes and launch a new campaign.

Better Call to Action:

It has been seen most people take a better call to action when they receive an email with a link pitching a product.

Emails are more trustworthy as they come with a sense of being professional and if they are well targeted to an existing customer they are more likely to take a buying decision after reading the email.

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Better Engagement:

Emailing is the only way you can wish clients on their special days like anniversaries or birthdays. Most emails are done to pitch sales but occasionally emails simply wish a customer or say thanks for creating a better engagement.

Many brands use email marketing to build a loyal bond among their existing customers so they remain their customers and don't switch to a competitor.

Building Personalized Content:

Emails give businesses the ability to send highly personalized messages to their customers. This helps to build relationships and loyalty, as customers feel like they are receiving tailored content specifically for them.

Creating Brand Awareness:

 Emails are a great way to keep your brand top-of-mind for customers. By regularly sending out emails, you can remind customers of your products or services and keep your business at the forefront of their minds.

Increasing Sales and ROI: 

Email marketing can be a great way to increase sales and ROI for your business. By sending promotional emails with discounts or special offers, you can drive traffic to your website and encourage customers to make a purchase.

Nurturing Customer Relationships:

Email marketing can help you to nurture your relationships with customers and keep them engaged with your brand. By regularly sending out helpful or informative emails, you can build trust and loyalty with your customer base.

Boosting Word-of-Mouth Marketing: 

Email marketing can help to boost word-of-mouth marketing for your business. By sending out great content or offers to customers, you can encourage them to share your emails with their friends and family.

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Automating Messages to Save Time: 

Email marketing campaigns can be automated to save time and effort. By using an email marketing platform, you can set up automatic messages to be sent out to customers at predetermined intervals. This can help to keep your campaigns running smoothly with minimal effort on your part.

Email marketing is a powerful tool that can benefit businesses of all sizes. By taking advantage of the benefits it offers, you can boost sales, nurture relationships, and increase brand awareness for your business.

What are the types of email marketing?

These are the nine types of email marketing campaigns your organization should be implementing, but don't consider this a definitive list - every brand is different so tailor your strategy accordingly.

Learn how to optimize each type of email marketing series:

1. The Welcome Email Series

2. The Standard Promotional Campaign

3. The Seasonal Campaign

4. The Triggered Email Series

5. The Post-Purchase Drip

6. The Connect-Via-Social Campaign

7. The Newsletter

8. The Cart Abandonment Campaign

9. The Re-Engagement Campaign

1) The Welcome Email Series

Welcome Email CampaignCongrats, you gained a new subscriber. Imagine for a second you made a new friend or perhaps a new colleague, it's only polite to introduce yourself. This is exactly what the welcome email series are for. It’s not the most common email campaign, but it’s one of the most effective.

By sending a series — three, four or five — you have the chance to build some familiarity with a new subscriber. You can also educate them on your brand promise when they're most open to hearing from you.

Here are some examples of things you should have in your welcome series:

Fulfillment and Introduction

Invite them to your social media

Get to know them

- Ask them for their birthday- Ask them about their preferences for email- Ask them how they found you

Taking too long to contact a new email subscriber can lead to higher spam scores simply because your subscribers forgot they actually signed up for your list. On top of that, welcome emails receive higher than average open rates, and click-throughs, and generate more revenue.

If you put no other kind of email marketing campaign into action - use this one.

4 important facts to keep in mind when crafting your welcome email

Wow your customers

Showcase your brand

Say thanks

Give them a little gift

2) The Standard Promotional Campaign

Standard Promotional CampaignThis is the most common of the email marketing campaigns and probably the one most familiar to you.

Chances are you have a promotional email from a brand in your inbox right now… or a few dozen. In my experience as a consumer, these are often less strategic or systematic than we'd like to see.

They are kind of like machine-gun fire, showing up in inboxes over and over again with a kind of rat-a-tat-tat repetition that never changes. That’s not what we encourage - think these campaigns through.

Rather than sending 10 different one-off emails promoting your products, what about putting some thought into a campaign that is progressive or unified in some way so one email builds on the previous and leads to the next?

Here are some things that can add spice to your traditional email promotion:

1. Provoke emotion

2. Add humor

3. Leave them curious

4. Give a free product

5. Use slogans from popular music

6. Use color, images and font that grabs attention

7. Give a free product

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3) The Seasonal Campaign

The Seasonal CampaignBranching off the promotional email campaign is the seasonal campaign.

On any major holiday, you can most likely launch an email marketing. From Valentine’s Day to less popular campaigns, but still highly effective, on Father’s Day. These types of email marketing campaigns can have a buildup before the event and a follow-up after — meaning you have several opportunities to send an email.

This period’s especially important for retail. According to the National Retail Federation, holiday sales account for 20% of all retail sales. In the US alone, those sales were worth more than $ 84 billion.

Here are some things to consider when planning your season campaign:

Know the holidays in the country you are promoting. This is a great way to segment your list.

Start early. People are bombarded over the holidays so make sure you're the first one to reach their inbox.

Make sure the colors as well as the language matches the theme of the holiday.

Give them an exclusive discount for the holiday. This is a critical reason why holiday marketing is effective.

Use urgency. One of the main reasons email marketing works well is that they are for a limited amount of time.

4) The Triggered Email Series

The Post-Purchase DripWith automated email marketing, you can have a user’s action trigger a series of targeted and relevant emails.

It might be that they clicked on a link in one of the emails in your promotional email series, put items in their cart but then bounced without checking out, downloaded a piece of content, bought something, or responded to a survey. In some way, their behavior “triggered” the drip campaign they are now entered in.

According to the DMA’s 2013 National Client Email Report, over 75% of email revenue is generated through triggered campaigns, rather than one-size-fits-all promo campaigns.

Reading MailChimp’s automation triggers, there are 4 types of triggers that you can add to your email marketing toolbox:

Campaign activity: an email is sent to someone who is part of a campaign list, opened a specific campaign, didn’t open a campaign, clicks on a specific link, didn’t click on a link.

List management: triggers an automated email when someone is manually added to a list, or if they sign up to a list on their own.

Workflow activity: triggers an email that sends after a subscriber receives, opens, doesn’t open or clicks on a link in the previous automated email in your series.

Ecommerce: triggers an email that sends after a customer purchases any product, a specific product, has not purchased a second product, abandoned a product in a cart or showed interest in a product from a previous email.

5) The Post-Purchase Drip

The Post-Purchase DripI hardly ever see these, and I don't know why. I think the post-purchase drip is just savvy email marketing!

This is an email series that is sent not to sell necessarily but as a simple follow-up to a purchase.

Let’s say I bought a new gadget for my kitchen. The savvy email marketer could use automated email marketing to send emails (triggered by purchase) that both reinforces my decision to make the purchase and builds brand loyalty.

For example, one email might give me tips on how to clean and care for the gadget. The next email could be a recipe using the gadget… and so on. From an emotional perspective, it builds trust and delight with customers because you're delivering value after you've already made the sale. Yet each one of these emails is still a chance to up-sell and cross-sell.

6) The Connect-via-Social Campaign

The Connect-via-Social Campaign The social campaign is one that crosses channels from email into social media and potentially back again to email.

It’s an email marketing campaign that seeks to engage people in their newsfeed. You have plenty of options with this one, from Facebook to Instagram.

Take the kitchen gadget for example, a social campaign might use email marketing to ask users to pin pictures of recipes made with the gadget to Pinterest, or post them on Facebook, or tweet with a hashtag. The possibilities are endless!

(For some fantastic examples of Facebook contest promotions to inspire you, check out Wishpond)

7) The Newsletter

The NewsletterAlthough not technically a “campaign,” because it can go on indefinitely, a newsletter or digest — something that's a regular communication between you and your list — is just smart email.

When you do newsletters right, they are not sales pieces that your audience is likely to grow tired of but rather emails that can do them a real service - keeping them in the loop on product updates, educating them and even just entertaining them.

Some of the most popular emails around are newsletters sent out by brands like theSkimm. But it’s not all give on your part. You benefit too by staying top of mind, building brand loyalty, and providing share-worthy content that potentially grows your audience.

8) The Abandoned Cart Series

The Abandoned Cart Series

Abandoned cart emails can actually be a kind of email marketing campaign.

Like other automated campaigns, these are emails triggered by a user’s actions — in this case, adding an item to a virtual shopping cart but not buying. These types of emails tend to offer an incentive, like, “Hey, you didn't finish checking out. Here’s a 10% discount to encourage you to complete your purchase. "

This type of email series — like welcome emails — tend to have markedly higher open rates and conversions. However, they are more sophisticated for the beginner to take on, but should be on everyone’s radar for implementation.

9) The Re-Engagement Campaign

The Re-Engagement Campaign The re-engagement campaign is a series of emails sent to inactive subscribers.

Email list churn rate is about 25-30% per year. This is normal, people change emails, companies change names - it's part of the industry. A re-engagement campaign attempts to battle this very fact.

Let’s say a segment of your list hasn’t opened an email in over 6 months. Your re-engagement campaign is an effort to either to either a) bring these subscribers back into the fold or b) determine if they can even be r-engaged and if not, cleanse your email list.

Why remove them from your list? Because they are dead weight, and by not opening or engaging with your emails, they can potentially affect your reputation in the eyes of the ISPs, and therefore your deliverability rate.

What are some email marketing tips and tricks?

1. Send the right message at the right time:- Segment your contacts according to where they are in the marketing funnel. Automate key emails by set up triggers to indicate which message should go out to which recipient. For instance: if someone just signed up for emails send them the welcome message. Or for someone who just browsed your ecommerce and put some items in their shopping basket, send them a discount coupon email. Don’t forget to use first names.

2. Include a Call to Action:- Every message has an objective be it to entice a customer to finish off what they started of just let them know that you now offer an alterations service. Make sure your call-to-action button is on the top part of the email body for easy access.

3. Keep content relevant:- Listen to your social media channels and customer feedback to decide on what content your audience enjoys. Plan for seasonal topics such as holidays. Also be on the lookout to add in trending topics that align with the brand’s communication style and tone. For instance, major sports news could be incorporated into a sports brand message.

4. Keep contacts updated:- This is an ongoing process. When adding new names to the list make sure they have opted in. Review periodically to weed out nonexistent addresses. Reengage customers who have not been active for a while. Show existing customers how much you appreciate them.

5. Email subject/text preview and imagery:- Create subjects and text previews that entice the receiver to open your email. Remember your message will compete with dozen others. Go easy on imagery/video to avoid deliverability issues and your content taking longer to load. Images should take up between 20% to 40% of your email.

6. Align your content:- Make sure your email content is aligned with the rest of your communication including website, social media, and physical locations (if available). Your tone via email shouldn’t be formal if you’re laid back and informal on social media.

7. Unsubscribe button:- Opting out of your emails should be super easy. Always include an unsubscribe button in all emails to allow for easy cancellation by those who, for any number of reasons, no longer wish to receive your messages. Take the opportunity to ask them why they’re leaving.

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How does email marketing work?

Email marketing is the process of sending promotional messages to potential and existing customers through email. Businesses use email marketing to nurture leads, build relationships, and drive sales.

There are a few key steps to email marketing:-

1. Building a list of subscribers: This can be done by website sign-ups, gated content, or lead magnets.

2. Creating engaging and relevant content:- This includes things like developing a strong subject line, personalizing messages, and providing value to the reader.

3. Sending emails regularly:- You need to stay in front of your audience by sending emails on a consistent basis. This could be weekly, bi-weekly, or monthly.

4. Analyzing performance:- It’s important to track how your emails are performing so you can make necessary changes and improve results. This can be done through things like open rate, click-through rate, and unsubscribe rate.

Clearly Defined Goals:-

You can utilize email promoting to accomplish numerous business objectives. For instance, you can utilize email marketing to:

· boost brand awareness

· generate and nurture leads

· keep customers engaged

· increase customer loyalty and lifetime value

Email marketing can be an effective way to reach your target audience and achieve your business goals. By following the steps above, you’ll be well on your way to success.

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