How To Start A Career In Digital Marketing?
The digital marketing industry in India has grown exponentially in the past few
years. In fact, it saw steady growth even during the worldwide pandemic that
started in 2020. As per the latest CMO Survey, more than half of all businesses
(56%) are altering their go-to business models to get the most out of digitalmarketing opportunities.
With the
increasing penetration of the Internet in India and the ever-rising number of
smartphone users, the future of digital marketing in the country looks bright.
Digital Marketing is a great career choice that has many lucrative job
opportunities for skilled people.
With the
right skill sets and experience, you can land a job with a handsome paycheck.
So, if you want to know how to start a career with digital marketing, read on
to know the essential steps and ways in which you can have a flourishing career
in the digital marketing field.
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Is
Digital Marketing a Good Career?
Digital
marketing is a lucrative field with immense opportunities for growth and
learning if you play your cards right. It is a rapidly expanding domain,
absorbing professionals with varied profiles. From graphic designers to SEO
experts to content marketers; if you have the appropriate skills,
qualifications, and experience, the sky's the limit for you.
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Growing
Number of Digital Marketing Job Opportunities in India
The demand
for skilled and trained digital marketing professionals in India is on the rise
as every industry now realizes the potential of digital marketing. From contentmarketers to SEO experts, there are scores of open positions in the market.
But, the
question is, is there enough supply? Are there enough skilled digital marketers
to fulfill these requirements? Unfortunately, the answer is no, there aren't,
because there is a skills gap.
You are not
born a digital marketer; you become one by training yourself. Digital marketing
is not a part of the regular courses taught in schools and colleges in India.
It is either offered by business schools as part of a specialized course, an
optional subject, or a semester course.
Most often,
people become digital marketers by accident. A big reason behind it is because
many people don't know how to make a career in digital marketing. So let's
delve deeper and understand how you can get started.
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Digital Marketing Salary
Remuneration
majorly depends on the experience and skills of a particular individual. As you
gain experience and keep upgrading your skills, you can expect your pay to
increase. Various private and public sector organizations look for talented
digital marketers and pay them well. As per reports, the average salary of a
digital marketing manager in India is anywhere between 3 lakh per annum to 30
lakh per annum, depending on several factors.
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Skills
Required to Become a Digital Marketer
Before we get
into how you can become a digital marketer, it is crucial to assess if this
field is apt for you. Is digital marketing a good career choice for you? Do you
have the skills and the aptitude to excel in this field? The following skills
are desirable to become a successful digital marketer:
- Creativity: As a digital marketer, you would be required to use your creative instincts at several points in your career. From content development to using social media, your creativity will come into play a lot.
- Innovation: This is a skill that will
take you a long way in any career you choose. Being clever, thinking out
of the box is the need of the hour, especially in digital marketing. You
have to think of strategies and techniques that are new and innovative and
work for brands.
- Analytical: Apart from being creative,
possessing analytical skills will also help you excel as a digital
marketer. You should be quick at understanding reports, graphs and charts.
- Keen Learner: This is another skill that
will act as fuel for you in any career of your choice. With digital
marketing being a dynamic field, you have to always be open to learning.
From the latest tools and techniques to the newest trends, you must know
them all. To succeed, you should want to learn and be on top of your game
consistently.
Tips to Start Your Career in Digital Marketing
1. Take up a Digital Marketing
Course
Digital
marketing, in simple terms, is marketing on the internet. It includes paid as
well as organic marketing. If you're a beginner and want to build your career
in digital marketing, you need to get your basics right. In addition, it would
help if you had a good grasp on the fundamentals before you move ahead to
become an expert in the field. It is advisable to pick a full stack digital
marketing course that covers all the topics and areas of this field.
It should give you comprehensive knowledge on:
- Search
Engine Optimization (SEO)
- Search
Engine Marketing (SEM)
- Website
marketing
- Content
marketing
- Email
marketing
- Social
media marketing (SMO)
- Mobile
marketing
- Video
marketing
- Google
Analytics
- Paid
marketing
- PPC
- Content
writing
2. Choose your Niche
Digital
marketing is a vast domain, including work profiles like SEO experts, content
writers, graphic designers, PPC experts, etc. Therefore, it would be better to
pick a niche you want to specialize in, as per your interest and forte. For
instance, if you think you're good at creating content, you can work as a
content writer or video creator.
3. Get Hands-on Experience
So, once
you've learned the basics of the craft, you need to apply them to real-timeprojects and real-world problems. You have to take up internships or just about
any opportunity that would let you use your digital marketing skills. As you
keep gathering experience, you will start receiving many digital marketing job
opportunities.
4. Create Your Online
Presence
While working
in the digital space, it becomes imperative to have a digital presence of your
own. Whether it is your website, your social media page, or at the bare
minimum, a portfolio of the work done by you, you must have something to show
to your prospective employer. Your chances of being picked up by a reputable
organization are high if you showcase your skills through projects you've
worked on and the results you were able to produce.
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5. Work
in a Job or as a Consultant
You can
choose to either work in a full-time job with a company or independently as a
consultant. For beginners, it is advisable to start with working for an
organization as a digital marketer on a full-time basis. It would help you gain
professional experience and enhance your expertise in the field, which would
further help you grow in your career. Once you're experienced in handling
multiple projects of varying budgets, you can work as an independent
consultant.
6.
Write an Impressive Resume and Cover Letter
Let's talk
about how to get a job in digital marketing. You have impeccable skills and an
excellent portfolio; all you need now is an impressive resume to start applying
to entry-level positions. A resume is your first point of interaction with your
potential employer. Therefore, your resume must reflect your professional
attributes clearly. It must be compelling enough for the employer to want to
talk to you further. Also, attach your portfolio with your resume wherever
possible.
7.
Apply to Jobs and Prepare for Interviews
The next step
is to apply to jobs that match your skill sets and experience using various job
portals or directly through company websites. You must also be prepared for
interviews. It would be best to have answers to all the possible interview
questions you think you could be asked. Be confident and believe in your
capabilities.
8. Networking and
Freelancing
You can
create an attractive profile on LinkedIn, showcasing your work and network with
professionals from your industry. Reach out to people and organizations you
want to work with and tell them why you think you would be a great fit. Take up
any freelancing opportunities that you can find. It can be a great learning
experience for you.
9. Get Add-on
Certifications
Apart from
learning digital marketing concepts, getting specific add-on certifications
like Google Adwords, etc., would be a good idea. Since digital marketers
primarily work on search engines like Google, you can get these certifications.
These certifications are not mandatory, but they add to your profile and give
you an edge over your counterparts.
10. Always Keep Learning
Digital
marketing is a very dynamic field. The strategies and techniques keep changing
from time to time, and digital marketers need to keep up with them. To stay
relevant in your industry, you have to never let go of learning. If you wish to
thrive in a career in marketing, keep yourself abreast with the latest trends
in your industry.
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